What’s the story?

LumiBloom | D2C Women-Focused Beauty & Wellness Brand


LumiBloom is a women-first beauty and wellness D2C brand with offerings that include hair extensions and CBD-infused products. They wanted to migrate their eCommerce site from Magento to Shopify, streamlining their day-to-day operational needs and enabling a smoother backend experience. Beyond the core migration, we also designed and developed new custom content, solved key shipping and inventory challenges, and continued post-launch with custom landing pages, a CBD-focused secondary site, and additional integrations to keep the storefront evolving with the brand.


THE CHALLENGE

LumiBloom’s platform migration took place while we simultaneously addressed complex shipping and inventory requirements—ensuring product data, customer experience, and operational workflows stayed accurate and reliable through the transition, even with necessary customizations and ongoing post-launch enhancements.

Deliverables

  • Magento to Shopify D2C eCommerce website migration
  • Architected & implemented Shopify custom themes & content
  • Shipping & inventory workflow solutions
  • Plug-in/app integrations
  • Created custom landing pages for campaigns & special offers
  • Developed a secondary CBD-only site/experience

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