Lira Clinical | B2B/D2C Global Skincare Brand

Lira Clinical, a $50M global D2C/B2B skincare company, wanted to migrate from Magento 2 to Shopify Plus. They required team training to smooth the transition, a unified platform that accommodates both buyer types, an enhanced backend workflow, including shipping, fulfillment, inventory management, and automated consumer marketing; sales rep commission tracking, and an integrated ERP.  Finally, Lira’sonline D2C shopping experience had to be comparable to the personalized, aesthetician-driven, in-store experience.

THE CHALLENGE

Lira’s leaders do not possess pro-level tech skills, and they recently eliminated their in-house tech department. The solution needed to be user-friendly and intuitive. They were also experiencing decreased sales within their skin solution lines/regimens. The products were usually sold to the public by in-person, licensed aestheticians. Each line is geared to a specific skin type, which must be identified pre-purchase. They are comprised of at least six products, and each product has specific instructions that include night/day and uses per week. We were tasked with architecting and implementing a process that captured and maintained the D2C customer while preventing inaccuracy and high returns, and catering to a robust B2B clientele.

• Seamless Magento 2 to Shopify Plus migration for a D2C/B2B eCommerce skincare site
• Architected a new, comprehensive eCommerce solution, allowing for the unified management of both direct-to-consumer & wholesale operations
• Designed & developed an updated site with customizations & integrations
• Created an enhanced &  personalized D2C shopping experience
• Built & integrated a custom, interactive skin consultation tool with a questionnaire to replicate the in-person, esthetician-driven skin assessment & shopping experience
• AI-driven smart product recommendations based on skin type
• Real-time inventory tracking with multi-location stock management & automated alerts
• Scalable Infrastructure, capable of supporting $50M+ in global operations
• Dedicated B2B login with custom pricing & product catalogs
• Automated consumer marketing capabilities to streamline business operations
• Seamless data flow between e-commerce & back-office systems
• Advanced search & filtering for easy product discovery 
• Advanced e-commerce analytics & B2B sales reporting
• Sales rep commission management
• Custom backend workflow for shipping &fulfillment
• API, ERP, and QuickBooks integration
• Bug fixes
• Platform plugin
• Ongoing monthly maintenance, updates, and support
• Platform: Shopify Plus