Fireplace Deals | B2C/B2B eCommerce New Build, Consulting, UI/UX, and Digital Marketing 

Fireplace Deals, an established brick-and-mortar superstore specializing in custom fireplaces and BBQs, recognized a gap in their business model during the pandemic—the absence of an online presence. They needed to replicate their exceptional in-store customer experience and product customization for the digital space. Technopath developed a custom, streamlined eCommerce solution featuring intuitive navigation, customer-centric user flows, a clean interface to simplify variable-rich product selection, and a scalable infrastructure to support business growth and expansion into the B2B market. Following an in-depth consultation process and technical architecture phases, Technopath became their full-service digital transformation partner and ongoing monthly support provider.

THE CHALLENGE

Fireplace Deals' large custom products require decision-making and expertise. To successfully replicate the in-store, user-friendly buying journey, they had to establish a competitive digital presence in an underserved market that offers a unique online shopping experience without increasing support service. The product pages required easy navigation and customized builds. This meant creating an extensive, variable-rich product catalog with specialized technical specifications while maintaining a clean, organized, and intuitive shopping experience. Additionally, the infrastructure had to accommodate oversized product fulfillment and B2B market expansion.

• Strategized, led, developed, designed, and launched a new, responsive B2C/B2B eCommerce site with cloud computing for a brick-and-mortar, custom fireplace & BBQ superstore
• Conversion-optimized UX/UI for enhanced customer experience & high performance
• Architectured product data structure, order management, ERP, and conversion optimization 
• Professional contractor portal for dedicated account management, including where-to-buy, distributor listings, and lead capture with routing
• Integrated a shipping calculator & an advanced interactive product configurator
• Expert consultation feature, including virtual consultation booking & live chat
• Digital resource/learning center, including product auto-linking, spec sheets, certifications, and manuals to drive sales & decrease support
• Advanced search & filtering by fuel type, size, ignitor, installation, and others
• Created & implemented workflows for all processes
• Integrated back-office systems for real-time stock visibility, pricing, and document updates
• Automated reordering connected to brick-and-mortar
• User-generated content, including customer reviews & galleries
• SEO-ready & optimized  IA for improved product & resource discoverability
• Upgraded analytics for search quality, content engagement, and funnel optimization
• Consulted on team-building to run the day-to-day operations
• Ongoing monthly support & maintenance
• Platform: Adobe Commerce Cloud