Cambro | B2B/B2C Restaurant Supply Manufacturer & Distributor 

Cambro, a global leader in foodservice equipment and supplies, partnered with Technopath to innovate, update, and streamline its digital ecosystem for scale, speed, and self-serve discovery. We delivered a multi-country/multilingual component-based website and enterprise product catalog that supports thousands of SKUs with complex attributes, regional availability, and technical documentation. After a thorough data clean-up and reorganization, we delivered a frictionless process that includes unified product data, enriched search and navigation, centralized spec sheets, and certifications. Cambro's B2B dealers and end-users benefit from a clear path to purchase via where-to-buy and lead routing. Tightly integrated backoffice systems keep pricing, inventory, and documents current, while SEO-ready architecture, analytics, and performance tuning ensure the enhanced experience is discoverable, fast, and measurable across regions and devices.

THE CHALLENGE

Cambro’s legacy web experience struggled to scale its growing catalog of staple restaurant supplies and diverse buyer needs. Product discovery was hindered by inconsistent attributes and filters, difficult-to-find technical resources and updates, and a lack of regional availability, which created friction for dealers and distributors. Internally, siloed systems and manual workflows hindered data accuracy, time-to-publish, and reporting.

• Designed & built B2B/B2C multi-country, multilingual solutions & strategy to reach global clients
• Stakeholder consultations for buyer journey mapping, content, and data audit
• Cleaned & unified product data, including attributes/specs, families/bundles, and regionalization
• ERP System integration
• Architected & integrated a streamlined workflow
• Customized solution to simplify a frictionless update process
• UX/UI Design (desktop & responsive): Responsive templates, accessibility improvements, component library, including technical data, user guides, spec sheets, resources, and certifications
• Advanced search & navigation filters
• Country Redirection per Website: The site is intuitive to the user's location & directs the correct site to match the language of said country.
• Enhanced dealer & distributor experience, including where-to-buy, guided search, lead routing, and personalized portal touchpoints
• Customized solution for product pricing & packaging, including custom offline product data sheets & QR codes
• Performance & QA: Core web vitals tuning, automated testing, regression QA, and launch support
• Analytics, including real-time dashboards & event taxonomy, search performance, CTR, conversion proxies, and content utility
• Conversion Rate Optimization
• SEO consultation & optimization
• Ongoing monthly support, maintenance, and development
• Platform: Adobe Commerce Cloud