bedgear │D2C/B2B eCommerce Platform Migration, Site Development & Redesign, and Custom App Creation & Implementation

Bedgear, a $100M mattress and bedding manufacturer, needed to upgrade its eCommerce solution. They needed an easy-to-manage, intuitive, scalable system that could handle heavy traffic, B2B and D2C ordering from a unified platform, and a complex, variant-rich product catalog. Their existing system was overrun with friction and bottlenecks, making it difficult to keep up with expansive growth.  After extensive consultation and strategizing, we mapped out a plan of action, including a platform migration, new site development and redesign, a custom app to enhance the shopping experience and decrease returns, digital marketing, team training, and ongoing support. Technopath worked closely with the other agencies involved, successfully delivering an eCommerce solution that allowed for market diversification, enhanced customer engagement, elevated brand loyalty, and increased ROI.

THE CHALLENGE

Bedgear hired multiple agencies to carry out the project, each one specializing in a specific area. While the experience was educational and overall beneficial, communication was a challenge. The project required careful planning, experienced team members, and continuous testing. At the project’s onset, communication was poor, which led to additional challenges with the site’s architecture, technical structure, implementation, customer-centric functionalities, and the user experience. As a team-centric agency, we’re experienced in cross-departmental collaboration. Utilizing this strength, Technopath stepped up, took the lead, and guided the project toward successful completion.

• Magento Commerce Cloud to Shopify Plus migration of D2C eCommerce website
• Designed, architected, and launched a custom wizard Pillow ID app to help consumers select the right pillow for their body type. 
• Built app as a js widget, allowing integration with other retail sites
• Developed & redesigned a scalable, custom, responsive website
• Coordinated & managed the multi-agency project
• ERP integration to manage core operations from a single platform
• API integration & platform plug-ins
• Digital Marketing Strategy: Personalized email campaigns, conversion-optimized landing pages, and data-driven retargeting campaigns
• Team training to ease the platform transition
• Comprehensive bug identification & repair throughout development & beyond
• Ongoing maintenance & support 
• Platforms: Magento & Shopify