B2C E-Commerce Magento to Shopify Migration, Rebuild & Redesign │ The Natural

Project Overview

Consumer trust is everything in vitamins and supplements. The Natural needed a cleaner, more transparent digital experience, a platform that was easy to manage, and product pages that supported pre-purchase education (ingredients, usage guidance, and benefits).

We migrated the store from Magento to Shopify and rebuilt the site with a minimalist design, stronger navigation, and mobile-first UX. The end result is a faster, trust-centered shopping experience that supports nationwide growth.

Problem

• The category is crowded and trust is hard to win without transparency and consistency.
• Shoppers need education before purchase (ingredients, benefits, usage), or they abandon quickly.
• Without a clear structure, informative content can overwhelm the buyer and increase bounce rates.
• A clunky platform experience creates friction: higher abandoned carts and uncertain shoppers.

Solution

• Magento → Shopify migration with a responsive rebuild and customized theme.
• Streamlined navigation and advanced filtering for faster product discovery.
• Educational content designed to build confidence without overwhelming the shopper.
• Trust-building elements like ingredient badges and quality assurance indicators.
• Conversion optimization strategy focused on reducing friction and improving clarity.
• Reviews + related product recommendations to improve confidence and increase AOV.
• PCI-compliant checkout setup and payment gateway configuration.
• Performance optimization to improve speed and mobile experience.
• Phased launch approach (soft launch testing before full rollout).
• Post-launch monitoring plus monthly support for fixes and ongoing optimization.