Case Study

Magento to Shopify Migration & Shopify Plus D2C/B2B Custom Rebuild, Redesign & Support │ Lira Clinical

Lira Clinical is a $50M global skincare brand that needed a smoother, more intuitive platform for both D2C and B2B, plus a buying experience that mirrors the in-store consultation guidance licensed aestheticians provide.

Magento 2 → Shopify Plus Unified D2C + B2B Custom rebuild + redesign Integrations + workflows Ongoing support

Project Overview

Lira Clinical needed a Magento 2 to Shopify Plus migration and hands-on team training to make day-to-day site management easier after eliminating their internal tech department. They also required a single platform that could support both D2C and B2B, including backend workflows for shipping, fulfillment, inventory, automated consumer marketing, sales rep commission tracking, and ERP connectivity.

On the customer side, the bigger challenge was the “skin solution” buying experience. These regimens often include six or more products, with specific usage instructions (day/night, days per week, etc.). In stores, licensed aestheticians guide customers through the right fit based on skin type and concerns. Online, the goal was to recreate that clarity and confidence, reduce purchase mistakes, and cut returns.

Problem

  • Leadership team needed a user-friendly platform and simple workflows (non-technical operators).
  • Sales were trending down in complex “skin solution” lines due to confusing regimen selection online.
  • High risk of purchase inaccuracy and returns without the in-store consultation experience.
  • Operational complexity: D2C + B2B required reliable data flow and automation across systems.

Solution

  • Migrated Magento 2 to Shopify Plus with a focus on stability and easier site management.
  • Custom site redesign and development with theme customization and strategic integrations.
  • Architected a complete B2B solution (pricing, catalogs, login, and workflows on the same platform).
  • Built a guided D2C skincare journey to replicate the in-person aesthetician experience.
  • Created leadership training and a video tutorial library to support internal adoption.
  • Delivered ongoing monthly maintenance: bug fixes, enhancements, and iterative improvements.

Tech Stack

Commerce + Platform

  • Shopify Plus, Shopify Flow, Shopify Scripts
  • Magento 2 (source platform)
  • Shopify Plus B2B (custom + third-party apps)

Development

  • Liquid, HTML5/CSS3, JavaScript/jQuery, SCSS/Sass
  • Responsive framework (Bootstrap / custom grid)
  • Git version control, Shopify CLI

Integrations + Data

  • Shopify Admin API & Storefront API
  • REST/GraphQL, Webhooks, APIs, PHP
  • Bulk migration workflows (CSV/XML processing)
  • ERP + APIs (NetSuite, SAP)

Marketing + Analytics

  • Klaviyo (automated email marketing)
  • Google Analytics 4
  • Facebook Pixel / Meta Conversions API
  • Google Tag Manager
  • Cloudflare, SSL

Key Features

Commerce Foundations

  • Seamless Magento 2 → Shopify Plus migration with zero downtime
  • Unified D2C/B2B platform for direct and wholesale operations
  • Scalable infrastructure built to support global growth
  • Dedicated B2B login with custom pricing and catalogs

Guided Skincare Experience

  • Interactive skin consultation questionnaire (mirrors in-store assessment)
  • Smart product recommendations based on skin type and concerns
  • Clear usage guidance per product (day/night, frequency, regimen steps)
  • Advanced search and filtering for discovery

Operations + Automation

  • Real-time inventory tracking, multi-location stock and alerts
  • Seamless data flow between storefront and back-office systems
  • Automated workflows to reduce manual work and errors
  • Sales rep commission tracking integrated into operations

Insights

  • Advanced e-commerce analytics and B2B reporting
  • Improved decision-making with cleaner, more reliable data
  • Performance improvements: faster pages and better mobile experience

Impact & Outcomes

  • Streamlined platform performance and removed operational bottlenecks.
  • Reduced order processing time by an estimated 40–60% through automated workflows.
  • Lowered complexity by consolidating D2C and B2B into one platform.
  • Improved conversion with a guided digital skincare consultation journey.
  • Decreased return rates by reducing purchase mistakes with smarter recommendations.
  • Improved site speed and page loads, including stronger mobile conversion.
  • Eliminated manual commission calculations, saving an estimated 10–15 hours per month.
  • Integrated inventory management and ERP synchronization for real-time visibility.
  • Strengthened business intelligence via analytics and reporting improvements.
  • Increased customer confidence and loyalty through a more personalized experience.

Want a smoother migration with less risk?

We migrate, rebuild, and support complex D2C/B2B commerce without turning your team into developers.

Talk to us