Transparts Warehouse had strong online traffic, but its buying experience was not turning enough visits into orders. As an aftermarket automotive parts distributor serving business and consumer customers, it needed a clearer path from finding the right part to completing a purchase.

Technopath strengthened the Magento 2 storefront through performance improvements, a redesigned shopping journey, catalog and fitment enhancements, and a coordinated conversion and marketing strategy. Sales doubled, supported by stronger conversion rates and an improved customer experience.

The Challenge

Automotive parts shopping depends on helping customers find products that fit their needs. Transparts had to make a complex catalog easier to navigate while addressing performance bottlenecks and the different expectations of business and consumer buyers.

The business also needed better visibility into marketing performance and a growth plan that connected storefront improvements with ERP, shipping, and payment workflows.

Sales doubled

A coordinated ecommerce strategy combined storefront improvements, conversion optimization, and marketing work. The result was doubled sales, supported by stronger conversion rates and a better buying experience.

A clearer path to the right part

Catalog and fitment enhancements improved product discoverability, while redesigned navigation and customer journeys helped shoppers move from browsing toward purchase.

An improved experience for business and consumer buyers

Magento 2 performance tuning and a conversion-focused redesign addressed usability and performance across both buying journeys.

Commerce connected to everyday operations

Custom ERP, shipping, and payment integrations linked the storefront with the systems needed to support ordering and fulfillment.

A structured plan for continued growth

Analytics, reporting, and a growth roadmap created a framework for ongoing conversion and marketing improvements.