What’s the story?
For Lira Clinical, buying skincare online needed to feel more informed and personal. Customers needed guidance toward products suited to their skin, while professional buyers needed a dedicated wholesale experience.
Technopath migrated Lira Clinical from Magento 2 to Shopify Plus and brought both audiences onto a connected platform, combining guided product selection with wholesale tools and integrated operations.
Key Outcomes
Consumer and wholesale commerce, managed together.
A unified platform supports direct-to-consumer shopping alongside dedicated wholesale accounts, pricing, and catalogs.
Personalized guidance for skincare shoppers.
An interactive skin consultation and tailored recommendations bring elements of the in-person skincare experience online.
Connected fulfillment and inventory workflows.
Integrated back-office systems link the storefront with inventory, shipping, fulfillment, and accounting processes.
Better support for sales representatives.
Commission management and B2B reporting give the business tools to support its professional sales channel.
More manageable commerce operations.
Shopify Plus, automated marketing, and ongoing support provide a foundation for maintaining and improving the experience.
The Challenge
Lira needed to serve two distinct audiences without making the platform difficult to manage. Consumer shoppers needed help choosing suitable skincare regimens, while professional buyers required wholesale access and purchasing tools.
The challenge was to bring this guidance online while connecting day-to-day operations and moving to a platform the business could manage with ongoing support.
Lira Homepage Header
Lira Shopy by Skin Condition
Lira Before & After
Lira Main Dropdown Menu
Key Outcomes
Brought consumer and wholesale sales onto one platform
Migrated Magento 2 to Shopify Plus and developed a dedicated B2B experience with wholesale login, customer-specific pricing, and product catalogs.
Translated professional skincare guidance into a digital experience
Built an interactive skin consultation questionnaire and personalized product recommendations to help shoppers identify products suited to their skin type.
Connected the storefront to everyday operations
Integrated ERP, QuickBooks, and supporting APIs, with workflows for shipping and fulfillment, multi-location inventory tracking, and stock alerts.
Supported the professional sales channel
Implemented sales representative commission management and B2B sales reporting alongside tools for managing wholesale customers.
Created a foundation for continued improvement
Combined improved product search, automated consumer marketing, commerce analytics, and ongoing maintenance to support the platform as the business evolves.
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