What’s the story?
Buying a custom fireplace or BBQ takes more than choosing a product. Shoppers need to understand their options, plan for installation and delivery, and get expert guidance along the way.
When the pandemic highlighted the need for an online presence, Fireplace Deals turned to Technopath to bring its showroom experience into ecommerce. We built an Adobe Commerce Cloud storefront that combines guided product selection, customization, and consultation with tools for contractors and connected store operations.
Key Outcomes
A showroom experience customers can access online.
Product configuration, detailed resources, and expert consultation give shoppers practical support throughout a complex purchase.
Clearer choices across a complex catalog.
Advanced search and filtering help customers narrow products by fuel type, size, ignition, installation requirements, and other specifications.
A dedicated experience for professional buyers.
A contractor portal provides account management, distributor information, and lead routing to support the professional sales channel.
Online sales connected to the physical store.
Back-office integrations provide real-time stock, pricing, and document updates, with automated reordering linked to store operations.
Support for large-product purchasing and fulfillment.
A shipping calculator and connected order workflows help address the delivery needs of oversized fireplaces and BBQs.
The Challenge
Fireplace Deals needed to make a technical, highly customizable catalog approachable online while preserving the guidance customers expected in-store. Product specifications, configurations, and installation needs had to be easy to navigate without overwhelming the shopper.
The new platform also needed to handle oversized-product fulfillment, connect with existing business systems, and support expansion into the contractor market.
Fireplace Deals Adobe Category Page
Fireplace Deals Adobe Product Page 1
Fireplace Deals Adobe Product Page 2
Fireplace Deals Adobe Homepage Hero
Key Outcomes
Brought the showroom experience online
Designed and launched a responsive consumer and professional storefront on Adobe Commerce Cloud, with navigation and product pages built around the way customers choose fireplaces and BBQs.
Made complex product selection easier
Structured the catalog around detailed specifications and built advanced filters, an interactive product configurator, and a shipping calculator to support informed purchasing.
Kept expert help close to the buying journey
Added virtual consultation booking and live chat, alongside a learning center with product-linked specifications, certifications, and manuals. Customer reviews and galleries provide additional product context.
Created a dedicated contractor experience
Developed a professional portal with account management, where-to-buy information, distributor listings, and lead capture with routing.
Connected ecommerce with everyday operations
Integrated ERP and back-office systems for stock visibility, pricing, and document updates. Built order and fulfillment workflows and connected automated reordering to the physical store.
Prepared the business to manage and improve the platform
Organized products and resources for search visibility, added analytics for search and shopping behavior, advised on the team needed for daily operations, and provided ongoing support and maintenance.
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