Cambro

What’s the story?

Cambro needed more than a website refresh. Its European customers and dealers needed a clearer way to find products, access technical information, and navigate an experience tailored to their market.

Technopath brought localized storefronts, a complex product catalog, and back-office systems together to create a more connected commerce experience for buyers and the teams supporting them.

Key Outcomes

Localized experiences across European markets.

Country and language-specific storefronts help customers access products and information relevant to their region.

Easier product discovery.

Organized product information, improved search, and useful filters help buyers navigate an extensive catalog.

Better-informed purchasing decisions.

Product specifications, technical documents, and resources give customers and dealers the information they need to evaluate products.

Streamlined catalog management.

Connected systems and centralized workflows simplify how Cambro maintains product information across its digital experience.

EU privacy compliance support.

Helped Cambro address EU privacy requirements across its European commerce experience, supporting customer trust and responsible handling of personal data.

The Challenge

Cambro’s growing catalog and regional requirements were becoming difficult to manage through its existing digital experience. Inconsistent product information and hard-to-find resources created obstacles for buyers, while disconnected systems and manual processes complicated updates for internal teams.

The goal was to make the experience easier for customers while giving Cambro a stronger foundation for managing and expanding its European commerce operations.

Cambro Categtory Page

Cambro Product Page 1

Cambro Product Page 2

Cambro Main Drop Down Menu

Key Outcomes

Connected the customer experience across markets

Built multilingual, country-specific storefronts on Adobe Commerce Cloud, with regional routing to guide visitors toward the appropriate experience.

Made a complex catalog easier to navigate

Standardized product attributes, specifications, and product groupings, then improved search and filtering to support product discovery.

Put useful information closer to the buying decision

Brought technical documents, specifications, and product resources into the customer journey, helping buyers evaluate products and identify their next step.